WE ARE TAG
A community built around movement.
OUR STORY
Founded in 2025 by Elliot Dyke, Tag was born in Da Nang, Vietnam, from a passion for running and a belief in the power of sport to bring people together.
What began as a small run club has grown into a community united by a shared love of sport, improvement and showing up for each other.
Today, Tag is evolving beyond a run club into a performance-led fitness and lifestyle brand, creating products and experiences for people who train, compete and strive to become better versions of themselves.
OUR VALUES
Consistency
We believe progress comes from showing up, week in, week out.
Belonging
Tag creates opportunities for people to move, connect and feel part of something bigger.
Progress
We believe improvement matters more than perfection, whether in sport or in life.
Participation
Tag encourages people to take part, from their first 5K to their next ultra.
THE ORIGIN OF TAG
What started as a small run club quickly grew into an international network of over 700 members.
The name Tag comes from The Active Group, the original phrase behind the brand.
CONNECT WITH US
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upcoming runs, events, and challenges.
