For The Relentless

WE ARE TAG.

OUR STORY

Founded in 2025 by Elliot Dyke in Da Nang, Vietnam, tag. is a performance apparel brand driven by his passion for running and a desire to connect with new people. What started as a small run club has grown into a community of over 400, reflecting the same values of discipline, consistency, and belonging that inspire our apparel designs.

tag. is more than clothing - it’s performance, style, and a culture of pushing limits.

OUR MISSION

tag. exists to inspire and empower a community of runners and fitness enthusiasts to push their limits, embrace an active lifestyle, and perform at their best - both in training and in life. Through high-quality performance apparel, engaging events, and a supportive community, we help people move, connect, and achieve.”

THE INCEPTION OF TAG.

tag. began as a community running project, a crew dedicated to mutual improvement.
The brand name came from the phrase that defined their spirit: The Active Group.
The phrase was shortened to its acronym, and the rest is history. tag. was born

Our customer’s reviews


Love these socks so much! They’re super light but still supportive, and my feet don’t get sweaty even after long runs. Honestly, I didn’t know socks could make this much difference.

Chloe

Our customer’s reviews


Obsessed! These socks stay in place the whole time and never bunch up. I used to get blisters all the time, but since switching to these I can run farther and feel way more comfortable.

Olivia

Our customer’s reviews


This t-shirt is perfect! The fabric feels soft but technical, and it keeps me cool during training. I’ve worn it for workouts and casual days, and I feel confident every time I put it on.

Ethan